Maple & Bay Realty

Mobile LCP 4.2s · PageSpeed Performance 38/100 · hero image 2.1 MB uncompressed

~70% of realtor traffic is mobile. A 4s+ load bleeds buyers on exactly the pages meant to convert them.

1. ~2,000 monthly visits, ~70% mobile ≈ 1,400 mobile sessions
2. Industry data: 4.2s LCP adds ~25–35% bounce vs a 2s load → ~350–490 lost sessions/mo
3. At a 2% inquiry rate and ~1-in-40 inquiry→closed at ~$20K avg commission
4. ≈ $1,600–$3,200/mo in expected commission lost to slow load

Compress and lazy-load hero/listing images, serve via an image CDN, and defer non-critical third-party scripts — target LCP under 2.5s.

No CTA in first viewport · contact form = 9 required fields · phone number not clickable on mobile

Captured leads are the entire business. Buyers ready to inquire can't find how — so they don't.

1. ~1,400 mobile sessions/mo reach a listing page
2. A single clear CTA + short form lifts inquiry rate ~1.5–2× in real-estate benchmarks (≈1.2%→2%)
3. ≈ 11–18 extra inquiries/mo; at ~1-in-40 close × $20K commission
4. ≈ $900–$2,000/mo in recoverable commission

Add a sticky "Book a Showing" CTA and a tap-to-call button; cut the form to name, phone, and email.

Title "Home | Maple & Bay" · meta description missing · H1 has no city/intent keyword

"Oakville homes for sale" is where ready buyers and sellers start. Right now the site is effectively absent from it.

1. Local-intent keywords are the top organic driver for realtors
2. Basic on-page local SEO typically recovers ~15–30% more organic clicks
3. On ~600 organic visits/mo that's ~90–180 more visits at a 2% inquiry rate
4. At ~1-in-40 close × $20K ≈ $700–$1,800/mo

Rewrite title/meta/H1 around city + intent ("Oakville Homes for Sale"), and add LocalBusiness + RealEstateAgent schema.

0 reviews shown · no "recently sold" section · no agent bio/credentials above the fold

Choosing an agent is a high-trust decision. Anonymous sites lose to agents who visibly show a track record.

1. Trust signals lift conversion ~10–20% on high-consideration purchases
2. Applied to ~1,400 sessions at a ~1.5% inquiry rate
3. ≈ 5–10 extra inquiries/mo at ~1-in-40 close × $20K commission
4. ≈ $400–$1,100/mo

Add a review strip (Google/Realtor.ca), a "recently sold in Oakville" band, and an agent bio with credentials near the top.

No schema.org markup detected · 14 listing URLs missing from sitemap.xml

Structured listings can earn rich results and index faster — free visibility the site currently forgoes.

1. Rich results + full indexing typically add ~5–12% organic clicks
2. On ~600 organic visits/mo ≈ 30–70 more visits/mo
3. At a 2% inquiry rate × ~1-in-40 close × $20K commission
4. ≈ $300–$900/mo

Add Product/RealEstateListing schema to listing pages and regenerate a complete sitemap; submit via Search Console.

18/42 images missing alt attributes

Minor but easy: alt text helps accessibility and surfaces listing photos in Google Images.

1. Image search is a small but real discovery channel for listings
2. Estimated ~10–30 incremental visits/mo once photos are indexed
3. At a 2% inquiry rate × ~1-in-40 close × $20K commission
4. ≈ $100–$400/mo

Add descriptive alt text (address + room) to listing images — batchable in the CMS.